SEO Services 101
If you’re exploring SEO services and opportunities for your business, consider hiring me as your freelance SEO consultant. My approach when working with SEO clients is to keep things simple. I know that not every client is steeped in the technical language and subject matter expertise that comes with years of working in the trenches of SEO. That’s why clear and transparent communication with my clients is a critical component of my SEO services.
Businesses of all shapes and sizes use search engine optimization to reach their customers and target audiences on Google. For some organizations, organic search has matured into a primary marketing channel. But no SEO story is the same, as every website is different and has different needs and business objectives.
Why do I need SEO services?
There are many different reasons why a person or organization might want to explore adding SEO as a service. For example, some organizations simply want to explore what SEO could do for their business before investing in a long-term strategy. In contrast, others may know exactly what kind of SEO help they need, such as an SEO content strategy or technical SEO audit. Other common reasons for adding SEO services to your marketing strategy include:
Unexplained loss of organic traffic
Nobody wants to wake up and see that all the organic traffic they have accumulated over the years has suddenly dropped to zero. But if it does, hiring someone who offers SEO services can help you diagnose the problem, understand what happened, and provide the steps you can take to get your traffic back.
A Google algorithm or penalization impacted your website
Google releases algorithm updates regularly throughout the year. While these updates are designed to provide a better experience for people searching on Google, they may also negatively impact your own website’s performance. In rare cases, your website may be penalized by Google for violating best practices which may result in traffic losses.
You need to scale up your organic traffic
Are you getting pressure to increase your organic traffic sessions? Consider working with an SEO consultant to help you develop sound SEO strategies designed to scale your traffic and, ultimately, your business.
Need to increase top of funnel business or sales leads
Organic search is an effective way to increase top-of-funnel business leads. An SEO can help you zero in on content that converts and help better optimize your landing pages and widen the top of your funnel.
Increased competition in your space
If you work in an increasingly competitive industry, hiring an SEO can help ensure your website can compete and outrank your competitors in Google. Having an SEO lens on your competitors may also reveal competitive business strategies worth knowing.
Need content or content strategy
Every website that relies on organic search traffic from Google needs a content strategy. You can hire an SEO consultant to audit your website content and provide a content roadmap for the quarter or the year. An SEO can also write and produce content for you, depending on the resources you need.
What SEO services do you provide?
I provide essential and affordable SEO services to my customers. These services are flexible, and can be mixed and matched based off your SEO needs.
- SEO audits
- Technical SEO audits
- Opportunity analysis
- Competitive/Market analysis
- SEO monitoring and performance tracking
- net new content recommendations
- content refresh outlines
- meta data optimizations
- programmatic content optimizations
- internal linking recommendations
- Keyword research
- SEO writing training
- best practices training for teams
- marketplace SEO strategy
- geotargeted SEO strategy
Frequently Asked Questions about SEO services
What is an SEO service?
An SEO service is a service or deliverable provided by an SEO (search engine optimization) expert.
What are different types of SEO services?
Examples of common SEO services include keyword research, website audits, competitive research, SEO content recommendations, meta daa recommendations, performance reporting, and link building.
What is an SEO and how does it work?
An SEO is a person who has experience working with search engines like Google and Bing. SEO’s provide plans and strategies that optimize web content to rank highly in those search engines.